Business Valuation and Appraisal

Northern California

 

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About Us

Steven D. Popell

Bryce Forney, CPA/CVA

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Employee Incentives

The principal objective underlying business valuation for purposes of equity incentives is unique.  Rather than emphasizing the low end of Fair Market Value (making an Acquisition), the high end of Fair Market Value (Selling Your Company) or Investment Value (Divorce) equity incentive valuations seek the lowest (and, hence, the most affordable) share price that can be justified to regulatory tax authorities.  Your valuation experts should have experience not only in producing this type of valuation, but in the design of equity incentive plans.  In other words, your experts should bring expertise regarding private company operations, and not just the P&L numbers it generates.  To assess the fit between our skills and experience and your valuation needs, please click on About Us. 

Employee Incentives Testimonials

In 2000, Steven Popell provided an opinion on the value of my company in connection with an employee stock option plan.  Steve’s opinion reflected an in-depth understanding of our company and its employees.  His report was in plain English, and was most definitely not a “cookie cutter” document.  I have retained his services for follow-up valuations ever since, and greatly respect his judgment on a wide range of operational issues.

Naeem Raza
Chief Executive Officer
Sunflower Systems
San Ramon, California


Beginning in 2003, American Pacific Mortgage Corporation (APMC) has retained the services of Steven Popell in a number of diverse areas, including business valuation in the context of employee stock ownership. 

Most of our employees have little experience or expertise in business valuation; therefore, clarity is of utmost importance.  In every instance, his analysis has been thorough and his opinions have been crystal clear.  His colleague, Bryce Forney, CPA and Certified Valuation Analyst, adds breadth and depth to what was already an exemplary service. 

Whatever your reason for having your company valued, you should talk to Steve and Bryce before making a final selection. 

Kurt Reisig, President
American Pacific Mortgage Corporation
Roseville, California


I have engaged the professional services of Steven Popell on two separate occasions; first, for a valuation of my company and, second, to provide an opinion regarding reasonable compensation.  In both instances, Mr. Popell’s opinions were clear, concise and thoroughly professional.  I am pleased to recommend him without reservation.

Galen Klokkevold
Founder
Interstate Plastics, Inc.
Sacramento, California


Contact us:
BryceForney@Gmail.com or 925-323-2892 
SPopell@ExitTrak.com or 650-843-0323

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